TLH Ambassador · Training pack · BETA

How to present The Latest Homes

Same story every time. Lead with free trial for agents, not “founding investment”. Show the live product. Close only when they understand there is no buy-in to start.

Contents 1. The story in 30 seconds 2. Who you sell to 3. Agent plans — 3 months free → pay at month 4 4. Partner Plans pitch 5. Live demo path 6. Meeting scripts 7. Objections 8. How to close & hand off 9. Commission (BETA) 10. Rules of the road 11. Downloadable assets

1. The story in 30 seconds

“Britain doesn’t need another property portal. It needs a Property Bureau.”
“TLH is live now — premium listing presentation, local market signals, agents, landlords and trusted local partners in one place.”
“For estate agents: three months free during BETA, per office. No buy-in. They only pay if they stay from month 4.”
“For local businesses: Partner Plans put you beside the property journey — pay after TLH approval.”

Always say: Property Bureau · 3 months free for agents · no buy-in · per office · partners pay after approval

Never say: franchise fee · founding investment · “buy into TLH” · “you have to commit upfront” (agents)

2. Who you sell to

Audience	Offer	When you earn	Page
Estate agents	3 months free, then lock BETA rates per office	Month 4 — when they pay to stay	founding-agents.html
Trusted Local / National Partners	Partner Plans (monthly / 6 month / annual)	When first payment clears after approval	partners.html
Landlords	£39 for 8 weeks To Let after review	When £39 clears and listing publishes	landlord-let.html

Practical mix: use agent free trials to build coverage in a town. Use Partner Plans for nearer-term commission while those agent trials run.

3. Agent plans — 3 months free → you get paid at month 4

Explain it like this to yourself:

Months 1–3: agent lists free → you earn £0
Month 4: agent chooses a paid plan and pays → then TLH pays you
If they leave at month 4 → £0

Month 4 choice (per office)	Agent pays	You earn (after cleared funds)
Monthly	£79/month	£40 (first paid month)
6 months locked	£399	£80
12 months locked	£699	£140
Walks away	£0	£0

Your job on agents is not only to open the free trial — it is to stay close through month 4 so they lock a plan. Diary a check-in at week 6 and week 10.

4. Partner Plans pitch

Partners are businesses that want to be found beside property journeys — solicitors, mortgage brokers, surveyors, removals, compliance, finance, and similar. They are often easier near-term revenue than agent free trials.

Trusted Local Partners (area-based)

Plan	Price	Your 20%
Monthly	£29/month	£5.80 on first month
6 months	£149 upfront	£29.80
Annual	£249 upfront	£49.80

National Partner Services

Plan	Price	Your 20%
Monthly	£39/month	£7.80 on first month
6 months	£199 one-off	£39.80
Annual	£349 one-off	£69.80

“TLH isn’t random ads. Trusted Local Partners appear beside the areas and properties people are already researching.”
“You apply first. TLH reviews. Only then do you get a payment link — £29 a month, or lock 6 months / annual at BETA rates.”
“National Partner Services are for specialists who support movers and landlords across wider regions — compliance, finance, legal, lettings support.”

Push 6-month or annual when you can — clearer value for them, clearer commission for you. Send: tlhportal.co.uk/partners.html · Apply: partner-apply.html

Partner meeting close

“If it looks useful, apply today. TLH reviews fit for your area/category, then sends the GoCardless options. I’ll stay with you through profile go-live.”

5. Live demo path

With an estate agent (8–10 minutes)

Homepage — brand, latest properties, market signals.
Open a live listing — premium presentation.
Area page — local intelligence + partners beside the journey.
Find an Agent — where their profile will sit.
Agents — first 20 free live — Dorset, Hampshire, Surrey, East & West Sussex, Kent; then 3 months free → subscription.

With a local partner (6–8 minutes)

Homepage / area page — show where partner cards appear.
Partners page — Trusted Local vs National Partner Services.
Pricing — monthly / 6 month / annual; pay only after approval.
Apply — send partner-apply link and offer to help with the form.

Tip: Use their town if you can. Relevance beats a generic tour.

6. Meeting scripts

Agent open (60 seconds)

“Thanks for the time. I’m not here to sell a portal package. TLH is building a Property Bureau — listings with market context. Agents in BETA get three months free per office. No buy-in. From month 4 you either lock BETA rates or walk away.”

Agent offer (90 seconds)

Months 1–3: no platform subscription
Month 4+: stay on £79 / £399 / £699 per office — or leave
Founding Agent recognition is awarded later by TLH — not bought

Agent close

“If you’re open to it, I’ll get early access started. You try it free; we review together before month 4.”

Send: tlhportal.co.uk/founding-agents.html

Partner open (60 seconds)

“I’m speaking to local businesses that want to be visible where movers already research homes and areas — not on a random ad banner. TLH Trusted Local Partners sit in that journey. You apply, TLH reviews, then you choose monthly or locked BETA pricing.”

7. Objections

They say	You say
“What’s the catch / buy-in?” (agent)	“No buy-in. Free for three months. You only pay if you stay from month 4, per office.”
“We’re already on Rightmove / Zoopla.”	“Keep them. TLH is an extra discovery layer with bureau context — trial it free.”
“Not enough traffic yet.”	“That’s why early offices get free months and locked BETA rates while coverage builds.”
“We have several branches.”	“Pricing is per office. Start with one branch, prove it, then roll.”
“Do I pay now?” (partner)	“No. Apply first. TLH reviews. Payment link only after approval.”
“Is this just a directory listing?” (partner)	“It’s contextual — your profile appears beside areas and property journeys, not a buried listings dump.”

8. How to close & hand off

Agents

Get agency name, office location, contact, email, phone
Have them submit early access
Email TLH: info@thelatesthomes.co.uk — subject Ambassador lead — Agent — [Agency] — [Town]
Diary week-6 and week-10 check-ins before month 4

Partners

Get business name, category, coverage area, contact details
Send partner-apply.html (or complete with them)
Email TLH — subject Ambassador lead — Partner — [Business] — [Town]
Steer toward 6-month or annual where it fits

Do not negotiate custom pricing without TLH approval.

9. Commission (BETA)

Agents: free for 3 months → you are paid only when they sign a paid plan at month 4 (cleared funds).
Partners / landlords: paid when their first payment clears after approval / publish.

Product	When paid	Commission
Agent free trial (months 1–3)	—	£0
Agent £79 / month from month 4	First cleared month	£40
Agent £399 / 6 months from month 4	Cleared payment	£80
Agent £699 / 12 months from month 4	Cleared payment	£140
Local partner plans	First cleared payment	20%
National partner plans	First cleared payment	20%
Landlord £39 listing	Cleared + published	£10

Full package and apply form: ambassador.html

10. Rules of the road

You represent TLH — use approved links and copy
No fake scarcity, no invented discounts
Don’t badmouth portals; position TLH as complementary during BETA
Protect confidentiality of any private demo packs
Escalate product questions to TLH rather than guessing
Never promise Ambassador pay on a free agent trial alone

Before every meeting: open the live site, check one local listing still loads, and reopen this guide’s 30-second story.

11. Downloadable assets

Print-ready one-pagers (open → Print → Save as PDF). Each includes the TLH logo and WhatsApp 07510 437611.